Egencia, corporate travel from Expedia Group, is reimagining business travel management to make business travelers happier and corporate travel programs more successful. Egencia offers more personalized experiences through curated access to the world’s most relevant travel options.
The shopping lines of business (rail, air, car & ground) having had a re-coded back-end, gave us the opportunity to work on improving the design. The project is focused on unifying the patterns used in our shopping paths. This was a project launched by the Paris team (which I was part of). We each designed different solutions, followed by workshops. We built components based on the needs of each part of the product (air, rail, car & ground). The layout and laws were defined to accommodate all the parts of the product and to create consistency.
Shown here is the interface before the unification and consistency initiative started. Pay close attention to the discrepancies between the various screens; you will notice that there is a lack of standardization.
The old booking flow wasn’t designed to handle the booking of multiple products. Ex: if a user wants to book a flight and rent a car, he currently has to go over the entire booking flow twice.
Based on gathered feedback we are now able to give our first recommendation on what could be the future shopping path look like. Users should have one global experience with common UX patterns.
Components shared within the product (such as filters, search bars, etc.) and their placement, was optimized while working closely with the transportation teams in Paris. With their help, we conducted A/B tests of these new patterns from which all parts of the product can benefit. The aim is to apply the resulting knowledge globally.
Contains the result area
Dedicated to filtering components
Contains the search options.
Dedicated to information that doesn’t impact the booking (ads or contextual help)
Good informational hierarchy helps users find what they need at a glance. Additionally, it allows users to learn exactly where to find information when consistently displayed in the same place within the card.
A consistent design across all of transportation. Minimising time-to-booking and reducing friction points.
We applied this treatment to our transportation pages; Rail, Air & Car. All the information is displayed the same and is found in the same place on each part of the product. This will reduce the amount of time for the booking. The 'stepper' component shows the user exactly where they are in the booking process.
A big change was having the map on the right-hand side. This allows us to hide it whenever a user selects a hotel, and display more information while allowing them to click through the other options to compare offers.
The structure is slightly different from transportation, to accommodate for the map. However, the user can find the filters in the same spot and the results in the middle. Even with a different layout, the consistency is maintained.